New Message Boards Aimed to Inform Rio Arriba Citizens

Rio Arriba County recently installed three digital signs, purchased through a grant received by DWI, which was initiated about a year ago when they worked with the Rio Arriba County Sheriff’s Office, the City of Espanola, New Mexico State Police, Ohkay Owingeh Pueblo Police, Santa Clara Police and Jicarilla Apache Nation Police, to promote a media blitz to reduce drunk driving. The signs are located in three locations: the Rio Arriba Sub County Office, La Arboleda Community Center (located in Chimayo) and the Tierra Amarilla County Seat Office.

“Not only will the signs allow for digital messages to correlate with our highly successful monthly mass email outreach campaign, but they will also assist us on our operations and distribution costs that we use to inform the public important events and information,” Louise Sanchez, DWI Coordinator, said. “Monthly anti-DWI themes, upcoming DWI blitz dates, pertinent community meeting and ghost messaging would be advertised on the proposed signs. This signs would also be utilized as part of our continued effort to drive as much internet users to our developing county website as possible.” Sanchez also stated that an estimated upward of 10,000 individuals will be reached daily with these messaging centers. 

“It’s a great way for the community to be informed and I am excited to see how much awareness we will be able to generate to the public about what’s going on in their county government,” David Trujillo, Assistant County Manager, stated. Trujillo also stated that the signs were purchased for approximately $62,850. The grant, which made the installation possible, was attained through Liquor Excise Tax.

--Erika L. Martinez, September 2011