County Sponsors Main Street Showdown Car Show

Cultura Promotions, a non-profit organization dedicated to local youth, families, and community, is hosting a car show in the beautiful Española Valley on August 4, which is expected to showcase about 300 custom low-rider cars. The show, which will be held on Main Street, from 11AM to 5PM, will not only feature cars from around the country, but will also have food available for purchase, as well as entertainment. According to Eppie Martinez, event coordinator and Cultura Promotions member, an entry fee of $15 will be imposed for individuals 13 years old and above. The events’ proceeds will be given to “positive and productive youth programs in need of funding.”  


“We never expected for this event to become as popular as it is,” said Martinez. “We already have 100 cars registered from out-of-state!” Martinez said that County and City officials, as well as youth had approached him, for the past four years to put a show on like this, since his background includes an extensive18 year professional experience working with low-riders. “I finally got the opportunity to take this event into serious consideration and decided I would give it a try. So far I am very pleased with how things have been going.”


According to Martinez, whose career includes record-breaking titles for his work with low-riders, he hopes are that the stigma that comes with the cars might somehow be altered by the positive family oriented atmosphere the show is designed to provide. Española, which is also referred to as The Low-Rider Capital Of the World, will present this opportunity to reflect local talent, community and passion that many citizens have for these beloved cars. According to Martinez, filmmakers from New Mexico Film, along with photographers from Lowrider Magazine, will be preset on this day, which will assist in showcasing the event nation-wide.  


“I am proud that we had this opportunity to sponsor this positive event,” Rio Arriba County Manager Tomas Campos said. “I look forward to seeing the community come out and celebrate a part of our culture.”


-Joshua Martinez, July 2012